Like that rule that I should eat wholesome foods, and eschew items with ingredients I can not pronounce. Most of the time, I wholeheartedly agree with Michael Pollan’s edict.
Occasionally, some demon from within takes over my motor functions and puts products with “chocolate flavor” in my basket, like this “Chocolate Flavor Spread with Caramel Candy Pieces”. In my defense, it seems much more wholesome in Swedish: “Chokladkrokant Bredbar“. And IKEA sells it in other English speaking countries as “Chocolate Butterscotch Spread” which, if I use my imagination, is something that Nigel Slater would recommend that I spoon on some warm snacking cake on a lazy Sunday morning. And then there is the usage suggestion: “Use when baking, in home-made ice cream, in a glass of warm milk for breakfast or enjoy as it is directly from the jar.” Directly from the jar, you say, IKEA? I do believe I will.
If you find yourself near an IKEA with a similar demon inside of you, I encourage you to let it be in control when you walk past this item. Happy Sunday!
Well, that is ironic. I just bought this stuff yesterday as well. Holy cow is it ever yummy!!
I feel like i have to go horde it before everyone else finds out how amazing this is…… 🙂
Jennie, I may or may not have purchased two. You never know with IKEA’s food store…
I would buy it just for the cute chocolate monster creature on the label, hilarious!!
Ate the candy pieces crunchy?
Why, yes, I did prefer crunchy to smooth peanut butter.
In one word: YUM